This course introduces students to the field of marketing communication: traditional advertising, online advertising, promotion, public relations, personal selling, direct marketing, event marketing and sponsorships. The major objective of the course is to enable students to design and implement an integrated marketing communication plan for an organization. PREREQ: COMM 2037 or SPAD 2037. (cst 3) cr 3. Cross-listed with ADMN 4336. Student cannot retain credit for both COMM 4336 and MKTG 4021.